Professional Summary
Creative Copywriter with 4+ years of experience developing content for Spencer's and Spirit Halloween across email, SMS, e-commerce, social media, paid advertising, and digital marketing campaigns. I create brand-forward copy that engages customers, strengthens brand voice, and supports business goals.
As Spencer's lead email copywriter, I've written messaging seen by millions of customers nationwide and helped shape the voice and copy strategy for the brand's SMS program. My experience includes seasonal campaigns, licensed product launches, landing pages, editorial content, product descriptions, and marketing campaigns across multiple digital channels.
Skills
Content Strategy copyWriting
Brand Voice Development
Email & SMS copywriting
social Media copy
Ecommerce Marketing
Trend FORECASTING
Editorial Writing Product copywriting
seo content writing
Tools
Jira Semrush Listrak
Adobe Dynamic media Canva
Microsoft Excel
Site Manager Grammarly
WordPress Seller Central
Google Analytics Pinterest Trends
ExperiencE
2024 - Present
Copywriter, Spencer's & Spirit Halloween
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Led copy development for Spencer's email marketing program, writing subject lines, preheaders, headlines, CTAs, and promotional content that increased email open rates from 39% to 43% year over year.
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Pioneered Spencer’s SMS marketing program, establishing messaging standards, tone, and best practices as the channel’s first copywriter.
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Wrote 30+ product descriptions daily, translating features into clear, persuasive bullets while maintaining brand voice across Spencer’s and Spirit Halloween e-commerce.
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Crafted branded copy across email, blog, paid social, and Pinterest, increasing engagement and discoverability while reinforcing brand voice.
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Developed trend-led campaign concepts and content calendars that guided seasonal storytelling, category strategy, and multi-channel marketing initiatives.
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Created supporting visual assets in Canva to pair with campaign copy across email, paid social, and Pinterest.
2022
Junior Copywriter, Spencer's & Spirit Halloween
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Wrote 35+ e-commerce product descriptions daily, creating clear, persuasive copy that communicated key features and benefits.
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Produced 2–4 SEO-optimized blog posts weekly, including custom headers and visual direction, improving search visibility and engagement.
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Supported email marketing by writing 10–15 promotional emails weekly, crafting subject lines, CTAs, and body copy aligned with brand voice.
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Led paid social ad copy across Facebook and Instagram, creating multiple variations to improve campaign performance and audience reach.
2022
Copywriting Intern, Spencer's & Spirit Halloween
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Updated 2,000+ e-commerce product listings in one week, improving site accuracy, consistency, and overall user experience.
Wrote 1–2 SEO-optimized blog posts per week and created paid social ad copy across two national brands, supporting engagement and brand visibility.
Produced 40+ daily product SKUs, honing skills in brand voice, clarity, and consistent, consumer-focused content.
2021
Editorial Intern, Stockton University's South Jersey Center for History and Culture
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Edited historical manuscripts and a regional history journal to preserve and promote South Jersey’s cultural heritage.
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Contributed to the publication of SoJourn 2022: History, Culture, and Geography of South Jersey.
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Designed book layouts in Adobe InDesign, making decisions on margins, spacing, typography, and page flow to enhance readability and visual appeal.
EDUCATION
2018-2022
Stockton University
Bachelor of Arts in English Literature, Minor in Creative Writing