Professional Summary
Creative Copywriter with 5 years of experience developing brand-forward content for major retail brands including BoxLunch, Hot Topic, Spencer’s, and Spirit Halloween. Experienced in ecommerce, lifecycle marketing, product storytelling, and multi-channel campaigns across email, SMS, web, social, and digital advertising. I create engaging copy that strengthens brand voice, connects with customers, and supports business goals.
ExperiencE
2026 - Present
BoxLunch / Hot Topic - Copywriter
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Develop ecommerce copy and product storytelling for BoxLunch, Hot Topic, and Her Universe, translating product details into engaging, brand-aligned messaging.
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Write conversion-focused copy for licensed entertainment properties, apparel, accessories, and collectibles while adapting voice across distinct brand identities.
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Partner with merchandising and creative teams to support product launches, campaigns, and ongoing ecommerce initiatives.
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Create customer-focused messaging that balances brand personality, product benefits, and conversion goals.
2022-2026
Spirit Halloween - Copywriter
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Wrote high-volume ecommerce copy for thousands of seasonal products, crafting engaging descriptions and benefit-driven messaging that brought costumes, décor, and accessories to life.
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Translated product features into customer-focused storytelling while maintaining Spirit Halloween’s playful, spooky brand voice across ecommerce experiences.
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Developed product storytelling for major licensed properties, including Disney, Marvel, Universal, Star Wars, Nintendo, DreamWorks, and more.
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Created campaign copy across email, landing pages, paid social, and digital channels to support seasonal launches, promotions, and key Halloween shopping moments.
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Collaborated with merchandising and creative teams to align product messaging with customer trends, seasonal priorities, and business goals.
2022-2026
Spencer's - Copywriter
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Led copy development for Spencer’s email marketing program, writing subject lines, preheaders, headlines, CTAs, and promotional content that increased email open rates from 39% to 43% year over year.
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Pioneered Spencer’s SMS marketing program, establishing messaging standards, tone, and best practices as the channel’s first copywriter.
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Developed ecommerce product copy and merchandising content, translating product features into clear, persuasive messaging while maintaining brand voice.
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Wrote branded copy across email, blog, paid social, Pinterest, and digital campaigns.
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Developed trend-led campaign concepts and content calendars to support seasonal storytelling, category strategy, and multi-channel initiatives.
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Created supporting visual assets in Canva for email, paid social, and Pinterest campaigns.
Tools
Jira Semrush Listrak
Adobe Dynamic media Canva
Microsoft Excel
Site Manager Grammarly
WordPress Seller Central
Google Analytics Pinterest Trends
Skills
Content Strategy copyWriting
Brand Voice Development
Email & SMS copywriting
social Media copy
Ecommerce Marketing
Trend FORECASTING
Editorial Writing Product copywriting
seo content writing
EDUCATION
2018-2022
Stockton University
Bachelor of Arts in English Literature, Minor in Creative Writing