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Resume

Professional Summary

Creative copywriter and content strategist leading email marketing for Spencer’s and Spirit Halloween. I manage monthly calendars from concept to execution, leading theme meetings and writing subject lines, headlines, CTAs, SMS/MMS, and more across both brands. I monitor performance using team dashboards, run A/B tests, and apply open and conversion rate insights to optimize future campaigns. I use trend forecasting and SEO strategy to guide blogs, landing pages, product copy, paid social ads, and marketplace listings for Amazon, Target, Walmart, and InSpirit Designs. On the visual side, I create branded assets for email, paid social, and Pinterest using Canva.

Skills

Content Strategy  Writing  Campaign Management  Editing  Storytelling  Communication & Collaboration  Ecommerce Marketing  Copywriting  Trend FORECASTING

Tools

Jira  Semrush  Listrak  Adobe Dynamic  Canva   Excel    Site Manager  Grammarly  WordPress

Work
Experience

2024 - Present

Copywriter, Spencer's & Spirit Halloween

Creative copywriter and content marketer with expertise in e-commerce and email marketing. Leads campaign strategy for Spencer’s and Spirit Halloween, achieving 45–58% email open rates in 2025 and driving up to 50% YoY revenue growth. Skilled in SEO, A/B testing, and trend-driven storytelling, with experience crafting branded assets for email, blogs, and paid social.

2022

Junior Copywriter, Spencer's & Spirit Halloween

Wrote 35+ e-commerce product SKUs daily, maintaining accurate and brand-consistent copy, while producing 1–2 blogs per week with custom header images to strengthen SEO performance and audience engagement. Supported email marketing by writing 10–15 emails weekly, ensuring clear messaging, brand alignment, and on-time delivery.

2022

Copywriting Intern, Spencer's & Spirit Halloween

Completed site cleanup projects, updating 2,000 e-commerce products in one week to improve accuracy. Wrote 1–2 blogs per week and led paid social ad copy across two brands, while producing 40+ daily e-commerce product SKUs, developing skills in consistency, clarity, and brand voice.

2021

Editorial Intern, Stockton University's South Jersey Center for History and Culture

Edited historical manuscripts and a regional history journal to promote South Jersey’s cultural heritage, while designing book layouts in Adobe InDesign, making detailed decisions on margins, spacing, typography, and page flow to enhance readability and visual appeal.

Education

2018-2022

Stockton University

Bachelor of Arts in Literature, Minor in Creative Writing

Interests

When I'm not working, you'll find me:

  • Getting lost in a good book

  • Hiking my way through America’s National Parks

  • Writing about anything & everything

  • On the hunt for the perfect iced coffee

  • Painting tiny masterpieces

  • Traveling whenever I can

  • Watching movies with my fiancé, Preston, and our two cats, Stella & Sally.

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