Editorial Content
I pitch and write editorial content for Spencer’s and Spirit Halloween, creating trend-driven articles that drive traffic, support SEO, and grow audience reach while maintaining a consistent brand voice.
I also design custom blog headers and visual concepts that support each article and strengthen the overall storytelling.
I’ve also managed recurring monthly content, including horoscope and astrology features as part of the editorial calendar.
Impact Highlights
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Designed custom blog headers and visual concepts to support editorial storytelling across Spencer’s and Spirit Halloween.
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Produce 6 to 8 SEO-optimized, trend-driven brand articles monthly aligned with product launches and seasonal campaigns.
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Authored Spirit Halloween’s top-performing blog article, generating 63K+ views in one week and increasing overall blog traffic by 113%.