Led the shift in blog header design from the creative team to content, giving our team full control over visuals and speeding up turnaround across both brands.

Wrote 6–8 blogs a month for Spencer’s and Spirit Halloween, driving traffic with trend-led, SEO-friendly content tied to product launches and campaigns.

Authored Spirit Halloween's top-performing blog, generating over 63k views in a single week and contributing to a 113% spike in overall blog traffic.