Email Marketing
I lead email marketing strategy and copy for Spencer’s and Spirit Halloween, from monthly theme ideation to campaign execution. Each email starts with a creative concept—and I write everything from subject lines and headlines to CTAs, SMS, and supplemental copy. I also monitor open and conversion rates through internal dashboards and A/B testing to refine what resonates with our audience. Scroll through to explore some of my work, including finished emails, subject lines, and preheader samples.
Subject Line Samples
Spencer's
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Impact Highlights
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Boosted email open rates to 45–58% in 2025 through subject line testing, copy refinement, and category-level performance analysis, driving a 25–30% lift over 2024.
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Drove $1.2K–$1.8K in revenue per email, contributing to up to 50% YoY growth in key categories.
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Increased ecomm email briefs output 2x (from 45 to 90 briefs) in 6 months by proactively pitching trend-led, performance-driven concepts.
Spirit Halloween
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