Email Marketing
Led email marketing strategy and copy for Spencer’s and Spirit Halloween, from monthly theme ideation to full campaign execution. Wrote subject lines, headlines, CTAs, SMS, and supporting copy while tracking performance through dashboards and A/B testing to optimize engagement. Scroll to see examples of finished emails, subject lines, and preheaders.
Subject Line Samples
Spencer's
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Impact Highlights
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Boosted email open rates to 45–58% in 2025 through subject line testing, copy refinement, and category-level performance analysis, driving a 25–30% lift over 2024.
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Drove $1.2K–$1.8K in revenue per email, contributing to up to 50% YoY growth in key categories.
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Increased ecomm email briefs output 2x (from 45 to 90 briefs) in 6 months by proactively pitching trend-led, performance-driven concepts.
Spirit Halloween
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