Email Copywriting
Lead email marketing copy and campaign execution for Spencer’s, covering product launches, promotions, and daily sends. Build monthly content calendars using performance data and trend insights to guide messaging and campaign direction. Support email marketing for Spirit Halloween and Spirit Christmas, adapting tone and copy for each brand while keeping campaigns aligned across seasonal moments.
Top-Performing Subject Lines
Spencer's
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Impact Highlights
• Increased open rates from 39% to 43% year over year
• Launched Spencer’s SMS program as the first copywriter on the channel
• Doubled email output in six months (45 → 90 per week)
Spirit Halloween
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SMS Marketing Performance
Pioneered Spencer’s first SMS program, establishing standards that continue to guide the channel.
Write all SMS copy, creating clear, on-brand messages timed for impact.
Use performance data and A/B testing to optimize for traffic, revenue, and engagement.
Top-Performing SMS Examples:
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“STARTS NOW: $5 off $25 in stores & online” → 1,609 visits, $1,308 revenue
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“Halloweening from home? BOGO 50 killer cozy picks” → 1,159 visits, $701 revenue
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“The holiday shop is OPEN! Shop spirited sweaters, top gifts + more” → 537 visits, $1,088 revenue