Spencer’s Back to School campaign positioned the season as a mix of self-expression and everyday essentials, blending trend-driven messaging with product-focused storytelling.
Spanned email, landing, paid social, and ecommerce, aligning messaging across channels.
Led copy across all touchpoints, shaping messaging from concept through execution.
Campaign Landing Page
On-Site Category Banner
Email Campaign – Launch
BACK-TO-SCHOOL COOL
NEW backpacks & campus essentials
Campaign SMS Messaging
“Secure the bag! Take 20% off new backpacks online only.” → 1,342 visits, $1,126 revenue
“Main character energy unlocked. New backpacks just dropped.” → 1,118 visits, $934 revenue
Web Push Headlines
Back to school starts now
Main character energy
New drops just landed
Secure the bag
Web Push Copy
Shop new backpacks and campus essentials.
Your new semester lineup just dropped.
Backpacks starting at 20% off.
Don’t wait, your favorites won’t last.