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Kayla Malecc x Spencer’s is an ongoing collaboration across multiple product drops, built around her voice and audience.

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Each launch adapts messaging to product focus and timing while maintaining consistency across email and digital.

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Lead copy across launches, translating Kayla’s voice into Spencer’s brand to create cohesive campaigns.

Campaign Drops

Drop 1 – Launch

The Kayla Malecc Collection is here​

Shop our exclusive jewelry collab now

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Drop 2 – Holiday

Kayla Malecc x Spencer’s Holiday Collection
Your hot girl winter lineup

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Drop 3 – Festival

NEW Kayla Malecc Festival Collection
Exclusive styles only at Spencer’s

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